Brand and Category Manager - FMCG - Confectionary company M/V/X

Description de l'entreprise

Our client is a leading international FMCG company with a strong portfolio of well-established brands enjoyed by millions of consumers worldwide. Combining a rich heritage with a forward-thinking mindset, the company develops and markets high-quality products that are part of consumers' everyday lives.

With a significant international footprint, multiple production sites across several countries, and thousands of employees worldwide, the organization combines global scale with a strong local-market focus. Its success is driven by a deep understanding of consumer needs, continuous innovation, and a commitment to delivering products that consumers know, trust, and love.

The company offers a dynamic, collaborative, and entrepreneurial environment where employees are empowered to make an impact and contribute to the growth of iconic brands.

Description de la fonction

The Brand & Category Manager is responsible for developing, managing, and driving the performance of the company's brands and product categories (sweet biscuits, chocolate, savoury).

This role leads the marketing strategy for the Belgium market, optimizes the product assortment, analyzes business performance, and ensures alignment between consumer needs, market trends, and business objectives, all while supporting the broader strategic vision of the group.Keys responsibilities and activities

Brand Management:

• Define and implement the annual marketing plan in terms of product portfolio, innovation, communication, consumer/shopper activation.
• Contribute to the preparation of the yearly marketing budget. Be responsible to follow up the spendings, making sure you stay aligned with the agreed yearly budget.
• Collaborate with the Netherlands, France, England and Turkey team on cross-border concepts, innovation launches. Recommend the relevant innovations and go-to market plan for Belgium market and prepare the launch plans.
• Manage the existing portfolio, including the potential updates driven by global teams and oversee the development of Point-of-Sale (POS) material.
• Implement the annual communication plan (social media, OOH and retail media campaigns).
• Implement and monitor the annual consumer/shopper activation's (consumer promotion, sampling, couponing campaign, Point Of Sale (POS) materials for field sale steam .)
• Analyse the activities results and take the conclusions into action plan and optimize investments and future strategies.
• Be in permanent contact with external agencies and internal stakeholders (production, logistics, finance, legal, marketing, new product development).
• Monitor and analyse brands and products performances.

Category Management:

• Analyse Categories to identify the growth drivers. Participate in key customer meetings to share the Category Perspective and insights.
• Analyse customer performances and shopper data to develop sharp sales argumentation for business review and customer presentations (Colruyt, Delhaize, Carrefour, Intermarché, HD).
• Guide and work closely with Sales teams to optimize brand plan execution.

Profil

• A bachelor's or master's degree, preferably in a commercial & marketing field.
• 4-6 years working experience in a similar role in FMCG sector.
• Strong analytical and project management skills and a feel for retail, sales, or marketing.
• You combine an analytical mind with creativity and present ideas clearly and convincingly.
• You speak French, Dutch & English.
• You are a sociable team player: flexible, driven, curious, and a strong communicator.
• You are proficient in Microsoft Office, especially Excel and PowerPoint.
• Knowledge of Nielsen is required.

Compétences linguistiques

• Français (atout)

  • Comprendre : Expérimenté - (C1)
  • Écrire : Expérimenté - (C1)
  • Lire : Expérimenté - (C1)
  • Parler : Expérimenté - (C1)

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