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Marketing Manager (h/f)

Réf 1209721

Actualisé le 11 juillet 2020 par JANSSEN PHARMACEUTICA

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Caring for the world, one person at a time¿... inspires and unites the people of Johnson & Johnson. We embrace research and science - bringing innovative ideas, products and services to advance the health and well-being of people. Employees of the Johnson & Johnson Family of Companies work with partners in health care to touch the lives of over a billion people every day, throughout the world.   We are looking for a Marketing Manager eager to contribute to our vision and bring established marketing expertise to our team. The Marketing Managers role is to deliver our Business plan objectives towards HCP¿s (healthcare professionals) including the strategic development of our Rx related Self Care (Over the Counter Medicines) brand portfolio.  Key to the delivery will be the development and support of the company¿s strategic Marketing plan towards HCP¿s, flawless omnichannel marketing execution and strong cross-functional collaboration with all internal and external stakeholders.   Your key areas of responsibility.   Leads and develops a market leading marketing agenda towards our HCP¿s: Draft and execute a marketing and communication strategy for our Selfcare portfolio towards HCP¿s in Benelux. Acquire expertise into Selfcare Therapeutic Area scientific knowledge, market dynamics, competitive knowledge and customer segmentation Translate customer insights into a brand strategy for different customer segments Maintain a KOL network in Belgium Deliver marketing tactics in line with customer channel preferences and measure impact Closely collaborate with CE/EMEA (international) Marketing Functional Network Initiate patient/customer centered solutions together with Customer Activation Team Develop and manage the annual Marketing plans and budget Understand the Rx/OTC market dynamics as well as patient and prescriber attitudes Development of all promotional materials related to the Rx/OTC strategy in close cooperation with Marketing, Medic...
  • Gestion d'entreprises, de services et de projet / Gestion de services

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