Head of Trade Marketing & Category management - Bel Group M/V/X

Description de l'entreprise

Bel Group is a global leader in cheese and healthy snacking, known and loved for its iconic brands such as La Vache qui rit, Babybel, Kiri, Boursin and GoGo squeeZ. They are specializing in high-quality, great-tasting products that bring joy to everyday moments.

With a presence in more than 120 countries and over 150 years of expertise, Bel has built a unique know-how in creating delicious, convenient, and trusted food experiences for families worldwide. Guided by its mission "For All, For Good", the Group is committed to offering products that are not only tasty but also healthier and more sustainable, making a positive impact on both people and the planet.

They are committed to innovation, sustainability, and putting the consumer at the heart of everything they do.

Description de la fonction

As Head of Trade Marketing & Category Management, you will lead a high-performing category team, driving growth, profitability, and market share in the fresh FMCG segment. You will combine strategic category management with hands-on leadership, ensuring the successful execution of pricing, trade marketing, promotions, and revenue growth initiatives.

Key Responsibilities:

• Category Strategy & Revenue Growth
• Develop and implement category strategies aligned with overall business objectives.
• Drive revenue growth and profitability through pricing, promotions, and assortment optimization.
• Analyze market trends, consumer insights, and competitor activity to inform category decisions.
• Trade Marketing & Promotions
• Plan, execute, and evaluate trade marketing initiatives, promotional campaigns, and in-store activations.
• Collaborate with sales and marketing teams to maximize ROI from promotional activities.
• Monitor promotional effectiveness and adjust strategies to achieve targets.
• People Management & Leadership
• Lead, coach, and develop a team of category professionals, fostering engagement, accountability, and performance.
• Set clear objectives, monitor progress, and provide regular feedback to ensure team success.
• Encourage cross-functional collaboration across sales, marketing, and supply chain teams.
• Pricing & Revenue Management
• Define pricing strategies to maximize volume and profitability while remaining competitive.
• Monitor margin performance, identify improvement opportunities, and implement corrective actions.
• Work closely with finance and commercial teams on revenue growth management (RGM) initiatives.
• Performance Analysis & Reporting
• Track and analyze category performance metrics, share insights with senior management, and recommend strategic actions.
• Use data-driven insights to optimize category performance and decision-making.

Profil

• Master's degree in Business Engineering, Economics, Marketing, or related field.
• At least 5-7 years of experience in category management experience, preferably in FMCG sector.
• Small experience in people management, with proven ability to lead and motivate teams.
• Solid expertise in trade marketing, pricing, promotions, and revenue growth management.
• Analytical mindset with excellent problem-solving skills.
• Strong communication and stakeholder management skills.
• Proactive, results-oriented, and capable of balancing strategic thinking with operational execution.
• Fluent in French, Dutch and English

Compétences linguistiques

• Français (atout)

  • Comprendre : Expérimenté - (C1)
  • Écrire : Expérimenté - (C1)
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  • Parler : Expérimenté - (C1)

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