Senior Performance Marketing Analyst M/V/X

Description de l'entreprise

Our client is a leading force in insurance in Belgium. They are deeply invested in digital transformation and customer-centricity. As a proud member of a large, internationally renowned reinsurance group, they guarantee stability, trust, and continuous innovation.

Description de la fonction

• Data Analysis: Conduct in-depth analysis of campaign performance data and market insights to identify trends and recommend future improvements.
• Strategic Planning: Determine the right audiences and channels (digital and offline) for lead generation and retention, strictly based on analytical findings.
• Campaign Management: Develop and manage comprehensive, channel-agnostic communication plans, focusing on performance and achieving monthly KPIs.
• External Collaboration: Serve as the crucial contact point for external performance and media agencies, providing briefings and ensuring diligent follow-up.
• Budget & Reporting: Effectively manage campaign budgets, including raising purchase orders, and deliver accurate, timely reports on performance metrics.
• Sales Support: Actively develop materials and strategies to support the sales team's efforts.

Marketing Analyst, Conversion Rate Optimization, ROI, KPIs, Insurance, Trilingual, Commercial Objectives, Acquisition, Retention, Hybrid Work, Brussels.

Profil

• Analytical Acumen: Possesses strong numerical skills and the ability to translate complex data into clear, actionable business insights.
• Experience: At least 5 years of proven experience in campaign and online marketing management, with a clear focus on successful lead generation programs.
• Project Leadership: An inspiring and energetic project leader who is results-oriented and inspires colleagues toward high performance.
• Communication & Stakeholder Management: Excellent communication skills and proven ability to manage, influence, and gain sign-off from diverse internal and external stakeholders.
• Language Fluency: Fluent in Dutch, French, and English.
• Education: Master's degree or equivalent through relevant professional experience.

Marketing Analyst, Conversion Rate Optimization, ROI, KPIs, Insurance, Trilingual, Commercial Objectives, Acquisition, Retention, Hybrid Work, Brussels.

Compétences linguistiques

• Français (atout)

  • Comprendre : Expérimenté - (C1)
  • Écrire : Expérimenté - (C1)
  • Lire : Expérimenté - (C1)
  • Parler : Expérimenté - (C1)

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