Sales Director - Southern EU (FR/ES/IT) - based in Belgium M/V/X

Description de l'entreprise

The client is a well-established, family-owned European manufacturer in the hospitality industry is expanding its footprint across Southern Europe. With production sites in two European countries, the company delivers premium, design-led products to professional customers.

Description de la fonction

• Full P&L-style ownership of the region (FR / ES / IT)
• Direct reporting line to the CEO; part of the management team
• Strategic and operational mix: regional growth, team leadership, and key account management
• High autonomy, short decision cycles, and visible impact
• Opportunity to shape the next growth phase of a European family business
• Lead and develop the entire regional sales team

Top Priorities (First 12-18 Months)

1. Strengthen, optimize, and professionalize the distributor network
2. Deliver measurable revenue growth in Southern Europe
3. Implement structure: clear targets, KPIs, processes, and commercial cadence
4. Coach, align and elevate a team of approximately 5 Key Account Managers

Profil

Background

• Senior B2B sales leader in Hospitality / HoReCa
• Strong track record in Southern European markets
• Experience managing distributor-led sales models

Style & Mindset

• Hands-on, entrepreneurial, and commercially sharp
• At ease moving between board-level discussion and field visits
• Inspiring people-oriented leader who naturally builds trust and engagement
• Thrives in independent, fast-moving, family-owned environments
• Affinity with Southern Europe, its cultures & business dynamics
• Strategic thinker who enjoys translating strategy into clear actions

Languages

• Fluent English
• Fluent in French and/or Spanish
• Italian is an asset but not required

Compétences linguistiques

• Français (atout)

  • Comprendre : Expérimenté - (C1)
  • Écrire : Expérimenté - (C1)
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  • Parler : Expérimenté - (C1)

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