Freelance Senior Brand & Marketing Manager M/V/X

Description de l'entreprise

Our client is a FMCG company.

Description de la fonction

1. Strategy Execution & Commercial Delivery

• Execute local commercial and marketing plans
• Translate global brand and segment strategies into locally relevant execution plans
• Contribute to the development of growth plans using consumer insights, data, and market trends
• Monitor performance and recommend corrective actions or opportunities for growth
• Ensure timely, high-quality delivery of initiatives with strong attention to impact and results

2. Go-to-Market Execution & Activation

• Own the end-to-end execution of marketing campaigns across all touchpoints (media, digital, in-store, shopper activation)
• Lead the rollout of campaigns ensuring consistency with global brand guidelines and strong local relevance
• Oversee and manage external agencies (creative, media, digital, PR)
• Ensure excellence in execution across channels with a focus on speed, simplicity, and effectiveness

3. Consumer & Insight-Led Marketing

• Leverage consumer insights, data, and trends to identify opportunities and drive decision-making
• Maintain strong curiosity and empathy toward consumers to anticipate evolving needs
• Translate insights into compelling innovation, communication, and activation ideas
• Continuously test, learn, and improve marketing effectiveness

4. Brand & Portfolio Management

• Support the execution of global brand strategies while owning local brand activation when applicable
• Drive innovation and renovation initiatives, ensuring successful local deployment
• Contribute to portfolio strategy by identifying growth opportunities and optimization areas
• Deliver 360 brand activation plans across the cluster

5. Commercial & In-Market Excellence

• Partner closely with Sales to ensure strong customer execution and in-store visibility
• Develop compelling commercial materials and presentations to support retailer engagement
• Optimize pricing, promotions, and channel strategies to drive performance
• Ensure products meet both consumer expectations and commercial targets

6. Performance Tracking & Optimization

• Monitor and analyze key KPIs including campaign effectiveness, market share, ROI, and execution quality
• Ensure efficient use of A&P budgets with strong focus on return on investment
• Provide structured feedback to global teams on performance and execution learnings
• Drive continuous improvement through data-led decision-making

7. Cross-functional Collaboration

• Act as a central point of coordination across Marketing, Sales, Supply Chain, Finance, and external partners
• Build strong relationships and alignment within a matrix organization
• Ensure operational readiness for campaigns, launches, and activations
• Influence stakeholders to drive the cluster agenda and deliver business objectives

Profil

• Proven experience in FMCG marketing (strategy and/or activation)
• Strong expertise in Go-to-Market, brand activation, and commercial execution
• Ability to manage complex projects and multiple stakeholders
• Experience working in a global/matrix organization
• Data-driven mindset with strong analytical and problem-solving skills
• Hands-on, pragmatic, and results-oriented approach
• Strong collaboration, communication, and leadership skills
• Fluent in business English + French or Dutch

Compétences linguistiques

• Français (atout)

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