ECommerce & Digital Specialist - Retail sector M/V/X

Beschrijving van de functie

The client is a global leader in the watchmaking industry, bringing together a unique portfolio of iconic brands spanning from accessible timepieces to high-end watchmaking. Renowned for its strong heritage, innovation-driven culture and in-house expertise, the group designs, manufactures and distributes its products worldwide. With a strong focus on creativity, quality and sustainability, it offers a dynamic international environment where craftsmanship meets modern technology and digital ambition.

As Ecommerce & Digital Specialist, you will optimize sales through e-commerce and oversee the implementation, development and adaptation of the digital campaigns and activations while adding the BeLux touch.

• E-commerce
• Responsible for the BeLux webshop meaning managing a eshop in Dutch and French;
• Managing eshop with Salesforce and guidelines from HQ;
• Merchandising updates (staging) for each new launch: focus on copywriting
• Create and manage own local activations with HQ;
• Project management for special launches with local follow-up;
• Close contact with HQ for new ideas regarding usability, designs, new payment- and delivery methods;
• Control orders: perform manual follow-up and checks on pending orders and release orders based on security criteria;
• Develop automated processes with HQ;
• Manage returns: inform customer with return procedure, follow-up with logistic department and control of returns;
• Close contact with different departments for eshop sales: IT, logistics, finance and customer service;
• Create monthly reports with the sales stats and figures including an overview of social media campaigns, bestsellers per collection

• Customer contact and support
• Management of all questions related to e-commerce by e-mail and telephone with CRM Salesforce;
• Pre-sales, transactional and post-sales support to customer;
• Direct specific questions to the relevant departments;
• Follow-up of projects related to customers;
• Close contact with transporters to help customers with the delivery of their order

• Digital Marketing
• Discuss budget for online campaigns in Belux
• Analyse reports from HQ of the digital campaigns to make future campaigns even better
• Create newsletters in Dutch and French based on the guidelines from HQ
• Manage Belgian & Dutch local organic Facebook page
• Monthly dealermailing for all dealers in Benelux: create own template, visuals and copywriting for each new launch
• Provide and prepare specific content files for dealers including images, product descriptions, price etc.
• Follow-up and control of internal and external websites according the strategy

• Sales (backup)
• Help team with all questions related to sales by e-mail and telephone;
• Work together with account manager to create orders in SAP, search for availabilities, follow-up of back orders and push orders if needed;
• Allocate watches to orders when needed

Jouw profiel

• Bachelor degree (Marketing, Communication, Digital,.)
• Minimum 3 years' experience in E-commerce and Digital Marketing position, preferably in a multinational environment or at least affinity in the digital world
• Proven experience with CMS systems and familiar with Salesforce Commerce Cloud or willing to learn
• Experience in Online Marketing platforms (SEA, Google Ads, Facebook/IG Ads), Google Analytics and EDM tool (Salesforce Marketing Cloud)
• Good working knowledge of online environment - metrics, reporting, good working understanding of ecommerce principals
• Ability to work on Adobe Photoshop, Canva or any editing tools
• Excellent communication skills
• Positive & energetic, hard-working, reliable, organized, conscientious and keen to take on more responsibility
• Self-motivated, proactive, problem solving. team worker
• Ability to prioritize effectively, manages multiple tasks, deal with pressure
• Fluent in Dutch, French and English

Voordelen van de betrekking

• Attractive salary package with extra legal advantages (No company car - annual gross salary between 50-60K)
• Challenging work environment
• Evolutive role with strong responsibilities
• Strategic and hands-on role
• Stability & long-term perspective
• No Home office but work in a collaborative, pragmatic environment

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