Sales Director - FMCG - challenger brands M/V/X

Beschrijving van het bedrijf

This is not your typical FMCG player.

Our client is a fast-growing challenger brand in the non-food category, shaking up traditional markets with bold positioning, strong product innovation, and a clear ambition: to win market share from established leaders.

Mid-sized but scaling quickly across Europe, the company combines entrepreneurial energy with solid retail traction (major key accounts already secured). Decisions are fast, ideas are heard, and impact is immediate.

To support its next growth phase, they are looking for a Sales Director to structure, accelerate, and lead their commercial expansion.

Beschrijving van de functie

This is a hands-on leadership role where strategy meets execution.

You will define the commercial roadmap while staying close to the business, leading key negotiations, opening doors, and building a high-performing sales team.

You will play a critical role in scaling the brand across key retail channels and geographies.

Key Responsibilities:

• Own and drive the full sales strategy across markets and channels (Retail, E-commerce, Distributors)
• Lead, inspire, and grow a high-impact sales team (KAMs, Account Managers)
• Personally handle and close strategic negotiations with top-tier retail accounts
• Accelerate distribution, visibility, and market share across Europe
• Identify and unlock new growth opportunities (new channels, markets, partnerships)
• Act as a true business partner to Marketing, ensuring strong go-to-market execution
• Build structure where needed: processes, tools, KPIs, and performance culture
• Deliver on ambitious revenue and profitability targets

Jouw profiel

• More than 10 years of experience in FMCG sales, ideally within a challenger or fast-growing brand
• Strong track record with key retailers (e.g. mass market, drugstores, DIY, specialty retail)
• Proven experience in building and leading high-performing teams
• Entrepreneurial mindset: hands-on, agile, solution-driven
• Sharp commercial instinct and strong negotiation skills
• Comfortable operating in a scale-up / transformation environment
• International exposure is a plus
• Fluent in French, Dutch and English

Taalvaardigheden

• Frans (troef)

  • Begrijpen : Vaardig - (C1)
  • Schrijven : Vaardig - (C1)
  • Lezen : Vaardig - (C1)
  • Spreken : Vaardig - (C1)

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