Sales Manager Off Trade - Beverages company M/V/X

Beschrijving van het bedrijf

Located 20 km from Brussels, in the heart of Walloon Brabant for several generations, the family-owned group is experiencing strong national and international growth. The premium beverages, full of character, international in reach yet deeply rooted in Belgian heritage, are winning over new markets across Europe and beyond.

They are a company that dares. Built on strong international brands and iconic local brands, innovative in their recipes, agile in our organization, and resolutely international in their vision. They combine the authenticity of artisanal know-how with the ambition of a fast-growing modern company. They are now entering a new strategic phase and they are looking for talented individuals ready to help drive it forward.

Joining them means becoming a key player in a genuine entrepreneurial adventure, where your decisions matter, your results are visible, and your ambition has room to thrive.

Beschrijving van de functie

You are not simply a salesperson. You are an entrepreneur within the company. Reporting directly to Management, you will take ownership of commercial development with a high level of autonomy, designing ambitious market strategies and executing them with rigor and intensity.

Your playground: Belgium as the core market, alongside growing European opportunities to build from the ground up.

Off Trade - Retail & Specialized Channels

Identify, win and retain key accounts: buying groups, major national retailers, specialized chains and delicatessens - in Belgium and internationally
Negotiate listings, commercial agreements, pricing and promotional plans; ensure flawless execution from A to Z
Maximize shelf visibility through merchandising, POS materials, product launches and in-store activations
Build sales forecasts and coordinate needs with production and logistics to ensure product availability
Closely monitor KPIs: turnover, volumes, margins, numeric/weighted distribution, sell-in/sell-out performance
Identify new listing opportunities in Belgium and neighboring markets; maintain a structured prospecting pipeline

Management & Commercial Strategy

Co-build and drive the annual sales plan together with Management
Define and monitor annual objectives (turnover, margin, listings, distribution, rotation); lead regular performance reviews
Ensure structured CRM reporting: visits, pipeline, opportunities, forecasts and action plans
Conduct active competitive monitoring across key markets and recommend targeted corrective actions
Actively contribute to brand strategy and the opening of new distribution channels, including internationally
Work closely with Marketing, Production and Logistics to align commercial ambition with operational reality

People management of a team

Jouw profiel

• 5 to 8 years of commercial experience in FMCG, beverages, beer or food industry - Off Trade expertise is essential
• Proven track record in managing and developing national key accounts
• Experience within European or international markets is a strong asset
• Strong understanding of the Belgian commercial landscape and familiarity with European distribution networks
• Outstanding negotiator, capable of creating value and closing deals
• Autonomous, rigorous and results-oriented - with high personal standards
• Strong entrepreneurial mindset: business-oriented, agile and accountable
• Excellent analytical skills, comfortable with KPIs, forecasting and data-driven decision making
• Natural relationship builder with clients, partners and internal teams
• Ability to manage complexity and thrive in a fast-paced, evolving environment
• Fluency in French, Dutch and English (spoken and written) - trilingual profile required

Taalvaardigheden

• Frans (troef)

  • Begrijpen : Vaardig - (C1)
  • Schrijven : Vaardig - (C1)
  • Lezen : Vaardig - (C1)
  • Spreken : Vaardig - (C1)

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